A Google Ads specialist is a digital marketing professional who plans, creates, and manages advertising campaigns on the Google Ads platform. They essentially help businesses get their ads seen by potential customers on Google and other websites.

Here’s a breakdown of what a Google Ads specialist can offer.

• Campaign planning and strategy: They work with businesses to understand their advertising goals, target audience, and budget. Based on this, they develop a strategy for the ad campaign.
• Creating ads: They craft compelling ad copy and visuals that will grab attention and entice users to click.
• Keyword research and targeting: They identify relevant keywords that potential customers might use to search for products or services like those offered by the business. They then target these keywords in the ad campaigns.
• Budget management: They manage the advertising budget, ensuring it’s spent efficiently and delivers the desired results.
• Campaign monitoring and optimization: They closely monitor the performance of the campaigns, analyzing metrics like clicks, impressions, and conversions. They then use this data to optimize the campaigns for better results.

In short, a Google Ads specialist is an expert in using Google’s advertising platform to reach the right audience and achieve advertising goals.